A majestic night view of Xiangzhou district. [Photo by Qian Wenpan/Nanfang Plus]

A raft of 24 measures in the five key areas of transportation, products, promotions, environment and policies were recently released by Zhuhai's Xiangzhou district, in order to promote the high-quality development of local tourism.

Under them, Xiangzhou will open a special tourism train route from Xiangzhou to Chimelong International Ocean Resort in Hengqin. Moreover, the trains on the route and the stops alongside it will be decorated with romantic pictures about Zhuhai-Macao culture, as well as local mountains and sea views.

A bus line from Xiangzhou to Chimelong Hengqin Bay Hotel will be available for passengers with reservations, ensuring point-to-point transportation between Xiangzhou hotels and the Chimelong International Ocean Resort.

In addition, Xiangzhou will launch tourism bus routes in collaboration with the public transport group - linking scenic spots, hotels, restaurants and business areas to bring more convenience and efficiency.

Parking facilities along Lovers Avenue will be further integrated. Moreover, a smart shared parking integrated management platform will be introduced based on real-time parking space data - providing accurate guidance and information services for locals and tourists, to reduce traffic disruptions caused by parking searches.

For tourists from Hong Kong and Macao, Xiangzhou will design a variety of travel packages combining dinning, accommodation, entertainment and shopping. These will be launched in Hong Kong and Macao travel agencies, promoting Xiangzhou as the preferred destination for those folks going on micro vacations.

What's more, Xiangzhou will develop a number of cultural and creative products for its "Xiangzhou Gift" range. Online and offline sales channels will be expanded to strengthen the "Xiangzhou Gift" brand.

Natural resources - such as mountains, seas, rivers, islands and beaches - will be made full use of. They'll host brand events such as beach music festivals, marathons, open rowing competitions, Zhuhai Fashion Week and sailing events - showcasing what the measures call the area's characteristics of "vibrancy, youth, art and fashion".

The district also plans to update and produce Xiangzhou tourism promotional videos suitable for different broadcast uses - using screens in areas such as hotel lobbies, tourist buses and high-speed railway stations. 

To top it off, Xiangzhou is expected to adjust the opening hours of the Jingshan Trail and Xiangshan Cloud Walkway according to seasonal visitor flows. Guidance will be provided to major commercial areas on opening night events - including fairs, performances and tours - to jointly boost Xiangzhou's nighttime economy.

Under the measures, smaller details - such as adding more sanitary facilities and garbage bins to improve environmental hygiene - were also covered.