A live stream event showcasing the cultural and tourism brands and unique products of Zhuhai's Xiangzhou district was held on Oct 20, gaining a large number of fans and nearly 60,000 views.

In recent years, the Xiangzhou district bureau of culture, radio, television, tourism and sports has been continuously promoting the "Encounter Xiangzhou" cultural tourism brand. Xiangzhou has utilized its natural resources, such as its mountains, seas, rivers, beaches, islands, to organize themed cultural tourism activities and create new hotspots for tourism consumption.

Upcoming brand events from October to December include the 2023 Zhuhai Beach Music Festival, the Lovers' Avenue Marathon, the Qianshan River Rowing Open Tournament, and Zhuhai Fashion Week.

Xiangzhou has rich and diverse tourism resources, with numerous modern coastal scenic spots, making it an excellent destination for leisurely travel.

Currently, six boutique tourism routes have been developed, including the bridge sightseeing tour centered on the Hong Kong-Zhuhai-Macao Bridge, the coastal leisure tour around Lovers' Avenue and the urban leisure tour featuring the New Yuanming Garden.

The Xiangzhou district bureau of culture, radio, television, tourism and sports has also launched the "Xiangzhou, It's Never Too Late" self-driving tour brochure, which is available at the port of the Hong Kong-Zhuhai-Macao Bridge. This location makes it easy for Hong Kong and Macao tourists to collect. 

Xiangzhou has also launched a direct shuttle bus service between Xiangzhou hotels and the Chimelong International Ocean Resort in Hengqin. It passes through the Gongbei and Jida areas along the way, providing convenient free transportation for hotel guests.

In September, Xiangzhou introduced 24 measures in the five key areas: transportation, products, promotions, environment and policies. These measures aim to strengthen the linkage between hotels, restaurants, commercial areas, and tourist attractions.

Since 2020, Xiangzhou has established the "Xiangzhou Courtesy" souvenir IP. It has also selected a series of "Top 10 Xiangzhou Souvenirs" and developed various cultural and creative souvenirs that have greatly enriched the supply of local cultural and tourism products.