Xiangzhou district hosted a culture-commerce-tourism investment promotion conference at MGM Grand Zhuhai on July 15, showcasing development achievements and signaling cooperation opportunities.

Xiangzhou, primary urban area of Zhuhai and the only district connected land-wise to Hong Kong and Macao, utilizes its geographic and ecological strengths to spearhead cultural tourism. In 2024, it hosted more than 25.7 million visitors, producing 29.6 billion yuan ($4.15 billion) in tourism income, with tourists from Hong Kong and Macao making up 12 percent.

Policies such as "Hong Kong-Macao vehicles northbound" and "Fly via Zhuhai to Hong Kong" have propelled growth. Together with Xiangzhou's strategic position, these initiatives have increased its attractiveness as a cross-border travel hub, bolstering its significance in the Guangdong-Hong Kong-Macao Greater Bay Area tourism network.

Xiangzhou district hosts a culture-commerce-tourism investment promotion conference on July 15. [Photo/WeChat account: zhxiangzhou]

Xiangzhou is rolling out the "10 Major Actions for Charming Xiangzhou" to establish itself as an international coastal leisure tourism destination. The hotel industry is flourishing with international brands, and popular projects like Yuanming New Garden, City Balcony, and Jingshan Cableway are fueling growth.

Large-scale investments, such as Nanping Snow World, are also preparing to open. Major commercial districts, including the Lover's Road shopping strip, Jiuzhou Bay landmark, and Gongbei Port area, draw a high volume of visitors.

During the promotion event, 10 enterprises signed agreements, bringing the total number of secured projects this year to 42, with a combined investment exceeding 10 billion yuan. The district plans to continue blending culture, commerce, and tourism to establish itself as a leading global tourism destination within the GBA.