Xiangzhou received 1.76 million visitors at its major scenic spots during the National Day holiday from Oct 1-7, with hotels recording an average occupancy rate of 71 percent.

The district combined coastal scenery, cultural heritage and local food into an immersive holiday experience. The City Balcony waterfront area hosted a 13-day cultural carnival featuring live performances and interactive role-play, drawing more than 367,000 visitors and ranking as the most popular spot along Lovers Avenue. Haibin Park launched a Mid-Autumn and National Day event blending traditional Chinese style with garden scenery, while Jingshan Cableway held patriotic-themed activities including red song performances and group singing.

Cultural carnival at City Balcony along the Lovers' Road waterfront. [Photo/WeChat account: zhxiangzhou]

Cultural heritage sites also drew strong interest. New Yuanming Palace launched China's first cat-themed immersive night tour, built around its original IP character. Xiangzhou Port introduced a "mountain-sea night gathering" along its century-old arcade streets, combining food, cultural products and interactive experiences. Beishan Historical and Cultural District hosted a youth cultural and creative music market for the Guangdong-Hong Kong-Macao Greater Bay Area.

Immersive night tour at Yuanming New Park. [Photo/WeChat account: zhxiangzhou]

Sports and cultural venues added to the holiday offerings. Wanshue Ice and Snow Park attracted 3,700 visitors, while the Qianshan River water sports center drew over 800 kayaking night tour participants. Xiangshan Culture and Art Center received 33,000 visitors, and three museums welcomed 1,615 visitors.

Kayaking night tour at the Qianshan River water sports center. [Photo/WeChat account: zhxiangzhou]

Shopping districts in Xiangzhou also saw strong activity, with major malls hosting debut exhibitions, national-style interactive events and promotional campaigns. More than 8,000 support staff were deployed along Lovers Avenue to ensure order and safety.

Lingnan fish lantern art exhibition at Fuhuali shopping district. [Photo/WeChat account: zhxiangzhou]